Erik Brynjolfsson is Director of the MIT Initiative on the Digital Economy, Professor at MIT Sloan School, and Research Associate at NBER. His research examines the effects of information technologies on business strategy, productivity and performance, digital commerce, and intangible assets. At MIT, he teaches courses on the Economics of Information and the Analytics Lab. Brynjolfsson was among the first researchers to measure the productivity contributions of IT and the complementary role of organizational capital and other intangibles. His research provided the first quantification of the value of online product variety, often known as the “Long Tail,” and developed pricing and bundling models for information goods. Author or co-editor of several books including NYTimes best-seller The Second Machine Age: Work, Progress and Prosperity in a Time of Brilliant Technologies, Brynjolfsson holds Bachelors and Masters degrees from Harvard University and a PhD from MIT. His papers can be found at http://digital.mit.edu/erik