Evelyn Tickle is the founder and President of GROW, overseeing the strategic direction and growth of the company. As co-founder of Prettyhard Fine Concrete (2001-2008) and founder of Pretty Fine Concrete (2008-present), she is an entrepreneur experienced in complex concrete design, project development and production, and intellectual property procedures. Evelyn received her Master’s in Architecture from Southern California Institute of Architecture and her B.A. from Auburn University. Evelyn is the Area Head of Architectural Design at James Madison University, in addition to being the founder of JMU’s Concrete Lab.