Tagline
A co-created circular on-demand smart IoT clothing that helps you improve sustainable footprints using the blockchain and machine learning.
Pitch us on your solution
A sustainable future begins with the small decisions we make.
Imagine a future where you can collaborate with the brand to create, and based on pre-orders produces only what is demanded and comes with IoT technology to get information on product traceability, facilitate repair, swop, upcycling, footprint post-purchase compensation and many more services to help you improve your sustainable metrics. Using circular design, you can connect to local places for the correct recycling, based on product specs. All in one simple application that reads your product.
Verify the story of the people who made it, who owned it before, those invisible, not anymore. Transparency as a major tool for change.
We use circular design principles, sustainable materials, and ethical manufacturing to make it possible, based on product specification, post-purchase analytics, and artificial intelligence.
What is the problem you are solving?
-out of stock and overstock situations, translates to $1.1 trillion in global lost sales.
-u$460 billion are lost with clothing thrown away that could still be used.
Numbers prove that the market is based on minimum efficiency, no collaboration/circular methodologies, and obsolete utilization.
We start with some questions.
Do people participate in the creation of clothing?
Do people know?
-The story behind the product, how was it made, who made it, where did the materials come from?
-Local places to repair, upcycle or recycle?
-The impact clothing has while using it and how to compensate it?
Smart products improve efficiency in post-purchase but also, as it carries history, specs, and data allows knowledge-based information for brands to build better products and services using principles of the circular economy, including automation in fabrication and recycling.
Considering that one garbage truck full of clothing is incinerated or landfilled every second in the world because 7-8 uses are sufficient for customers, it is clear that the relation with clothing must be changed, to a more interactive, care and long-lasting model.
Who are you serving?
PEOPLE:
Using unique identities for everyone who participates in the product lifecycle, we create value. Information of those who made your product, how much they earned, where they live, and other information, even who owned it before. We bring to evidence those who are traditionally invisible in the process.
BRANDS/DESIGNERS:
With analytics collected, stored in the blockchain, and a central database, brand and designers will be able to understand product use and history to create solutions such as rental, repair, and many other services, predicting correctly stock and products while designing them better to last longer with circular methodologies. Plus avoid counterfeit.
USERS:
Connected product and a simple application that helps users have a closer integration to their garment, increasing product lifecycle and reducing footprints.
MARKET:
Predictive data and knowledge improve inefficiencies the market has, such as overstock, difficulties related to recycling, and many other problems.
ETHICAL/SUSTAINABLE BUSINESSES:
An opportunity for new services based on product care and durability, not only increase market share but the creation of new sustainable opportunities.
ENVIRONMENT:
Products are produced on demand and within circular principles, we reduce negative externalities and the pressure on our natural resources.
What is your solution?
We create products using circular design principles, technological and sustainable certified materials plus ethical production, helping local small manufacturers from Rio de Janeiro and non-profits that help women from low-income communities for recycling and craftwork, all connected through the use of technology.
The next step: Creating an app that will help customers order services such as repair, care, laundry, carbon compensation and many other services and products to increase product durability via an open source platform of sustainable solutions. And when ready, select local places to correctly recycle. For brands, a data base and analytics to improve product and service development using circular and post-purchase data.
How it works:
-embedded NFC/RFID/QR technology will connect product tag identification in the blockchain.
-using the reading app, by tapping/reading the NFC/RFID/QR, user will be able to access data related to that product, such as traceability, story, and available services.
-customer will then connect their own identity to the product (also created in the blockchain). user + product identity to create unique results.
-user can check product details, including transparency, traceability or choose a service related to the product specifications, such as repair, laundry, carbon compensation...
-plus, offer information related to lifestyle and purchase history, such as local swop events, notes on how to improve footprints and etc.
The best effortless interaction between the customer and the product.
Applied technology can also help in the future, automation of fabrication, logistics, and recycling process.
Select only the most relevant.
Where is your solution team headquartered?
Rio de Janeiro, RJ, BrasilOur solution's stage of development:
PrototypeSelect one of the below:
New application of an existing technologyDescribe what makes your solution innovative.
There are great solutions available today that supports traceability and transparency for brands in terms of the supply chain, identity for counterfeit, transactions or prove of information.
So we believe in one simple statement. If the end-user does not see the value or have an interest in being part of a major change, it will be very hard to transition the market for a more conscious relation.
Considering this statement, we believe that starting with the end-user, we will have the capacity to encourage change in the entire supply chain. So that’s why our solution aims for the end-user and not the opposite. We know the pressure for change happens from every side, but the end-user has a greater part on it. We need to create demand.
Creating demand for transparency, circular design, services to increase product lifecycle, rent, repair, recycling and many other initiatives related to the platform, brands, industries, and the market will run to supply those needs. The faster demands happen, the faster change occurs and creates new opportunities for innovation.
Another great advantage is that solutions available today depend solely on it, and what we propose is not one single company, but an open source of brands and companies offering multi services and product care for that specific product and user. As we have this open platform, the faster change happens as more and more partners will look for sharing it and accelerate growth.
Describe the core technology that your solution utilizes.
PROCESS TECHNOLOGY
Sustainable materials that are adequate for the circular model (single material with no blending, such as organic cotton or compostable/biodegradable fabric). The use of blended materials turns complex or unviable for future recycling.
-3D prototyping to avoid physical prototyping
-Presale (Kickstarter methodology), to avoid overstock.
The presale is determined by an inverted pricing strategy when we offer a discount before the product is released instead of the opposite to sell unsold goods. As we work with presale and produce only on-demand based on presale objectives, we create a new method that reduces to zero problems related to unsold goods and thus energy, material and other footprints for these goods.
PRODUCT TECHNOLOGY
Readable tag (RFID/NFC/QRcode), so that customer can access by reading or tapping mobile, information regarding the specific product.
NFC/RFID/QR code readers, much available via mobile and other structures
*available in market
VIRTUAL TECHNOLOGY
Blockchain as the identity provider, verification and data provider.
Database (DB) to cross big data with blockchain identity verification, to empower artificial intelligence, machine learning, and data analytics.
*we chose the blockchain only for identity verification because of its decentralized, immutability, security and transparency. But to store big data and provide other technologies, we chose traditional and centralized DB to avoid the massive use of energy by the blockchain (proof-of-work algorithm).
Also with a centralized database, we can have greater customization as they offer robust features and speed for data analytics and return.
Please select the technologies currently used in your solution:
Why do you expect your solution to address the problem?
CONSIDERATIONS
USERS
No available information regarding product transparency for demand on ethical processes
No available information on how to improve footprint based on products and services purchased
Difficulties to find best sustainable services to increase product lifecycle
No available information and automation on how to repair, care, share, rent, and recycle correctly products.
BRANDS/BUSINESSES
Reduced information/data on post-purchase interaction between garment and user
Lack of technology to automate and make it easier to create services such as repair, rent, and recycling.
Products disconnected from IoT to feed with data
PROBLEMS
Products with the sole purpose of wearing create a relation of easily discard.
Customers unaware of local services to increase product lifecycle, reducing the need for new products
Without sufficient information on post-purchase interaction, businesses have no supportive data for decision making, creating overstock, unsold goods, poor services, and non-efficient strategies.
Without automation, it is more expensive for businesses to create services that increase lifecycle
Without automation, it is more expensive and complex for businesses to deal with recycling
SUPPORTIVE DATA
$1.1 trillion global lost sales opportunities. IHL group.
$250 billion off-price sales. B-Capital.
$460 billion are lost with clothing thrown away that could still be used. Utilization decreased by 70% over the last 15 years. Ellenmacarthur
EPA statistics suggest modest reductions in the amount of textile waste into landfills could bring a major benefit to the environment.
9 in 10 millennials would switch brands to one associated with a cause. Nielsen
Select the key characteristics of the population your solution serves.
In which countries do you currently operate?
In which countries will you be operating within the next year?
How many people are you currently serving with your solution? How many will you be serving in one year? How about in five years?
TODAY
With our actual business size, as an initial target, we will be able to serve MOVIN stakeholders (suppliers, employees, customers, and partners). Considering that, we would have an impact on an estimate of 8k people.
1 YEAR
Now considering the 1-year time frame, if we consider the Brazilian fashion industry of 9,5 million people (source: ABIT), if we attend 10% of those, we would impact 950k. But in the next year, we expect to include Germany, France, and the United States, making that sum grow.
5 YEARS
Regarding our vision for the future, as accomplishing our objectives, we expect to impact not only the global conscious global consumers but every stakeholder related to the brand, product, and services available in the platform. Considering the conscious market, we would have an estimate of:
If we consider that fashion employs 1.9million (source: world bank), and the 66% conscious millennial consumers (1.2 billion total ) that prefer sustainable brands, if we expect to impact 1% of the total, that would amount to 13 million people.
This is an estimate based on our future objective to be a global platform in 5 years time.
What are your goals within the next year and within the next five years?
FUTURE:
A global source of data analytics regarding circular design and methodologies, user product interaction, product-specific related services and care, product development based on generated data and learning.
TODAY:
We have the objective to launch our solution following our objective sprints first within the brand (MOVIN), to validate and test the market. We will then A/B test different services and product care for the next 6 months within MOVIN. After the 6 months sprints, we will start offering the solution for other partner brands in Rio de Janeiro and São Paulo.
NEXT YEAR:
In the next year, we plan to grow the solution for Brazil and the international market to specific countries, such as Germany, France, and the United States to specific regions, such as New York, California and Florida. These are strategic regions we expect to test and validate regarding sustainability mentality, market share, and fewer barriers.
Regarding the regions, we expect to grow together specific services regarding each and every region, offering an open infra so that services can apply to the platform.
The solution for other brands would also be viable for those regions.
5 YEARS:
We expect to have our business worldwide (except regions without sufficient services and product care or non-viable countries), with an increased amount of services and product related care and be reference in open platform for other brands to apply sustainable and ethical services, also using it as the main source in circular development, automation, user interaction and analytics.
What are the barriers that currently exist for you to accomplish your goals for the next year and for the next five years?
FINANCIAL (NEXT YEAR AND 5 YEARS):
To grow the business and achieve objectives, the need for funding is crucial. A supported and consistent growth would depend on investment for scaling, building a bigger team, developing the platform and accelerating user acquisition. Rounds of investments would keep the engine running and providing energy for accelerated growth.
CULTURAL (NEXT YEAR AND 5 YEARS):
When we use data as one of the drives, we usually face some concerns regarding how would we use data to feed analytics, artificial intelligence, and the main technologies. So, we believe there will be some barriers considering this specific matter.
PRODUCTION (5 YEARS):
Now considering production, how can we apply the IoT technologies to scale, such as different QR-codes or embedding RFID/NFC to each garment. Another point of concern when we consider probable growth and opportunity.
COMPLEXITY IN DATA ANALYSIS (5 YEARS):
Scaling to supply bigger players using the platform, we would need improved data analysis and more complex features, and the capacity to absorb the enormous amount of data fed to DB. And that’s why data will be stored in traditional DB and not in the blockchain, to reduce complexity, allow customization and speed. Blockchain will support security and identity for users, products, and transactions.
How are you planning to overcome these barriers?
FINANCIAL (NEXT YEAR AND 5 YEARS):
Financial support via rounds of investments, we will be able to achieve objectives. We already have a Venture Fund interested, but with an initial target for investment when achieving 5million USD in gross profit, looking for a 20million USD minimal investment. If not funded, we will partner with companies, institutions, a slower, but consistent growth.
CULTURAL (NEXT YEAR AND 5 YEARS):
The world today is built on data, only with information we are able to create efficient solutions to support businesses. One of the biggest companies today uses data as the main source of profit. So data is used internally to create analytics, but information keeps confidential to other organizations, except for the one who fed it. This should be solved by how we communicate and prove data security.
PRODUCTION (5 YEARS):
One of the main sources of these technologies will be local partners, supplying these technologies for production sites. As we offer not only one, but many technologies, it turns possible for smaller and big players to acquire and implement it. Also with a seamless section within the platform for brands, it will be easy to generate identities and order tags for the products.
COMPLEXITY IN DATA ANALYSIS (5 YEARS):
With financial support, we will be able to grow the team and acquire sufficient elastic database and servers to allow consistent growth in complexity. Thus traditional DB and not blockchain for storage.
Select an option below:
Other e.g. part of a larger organization (please explain below)If you selected Other, please explain here.
MOVIN:
The project is a spinoff from the startup MOVIN, a Brazilian fashion brand that looks for innovation within the market. Having ethics as the main pillar, it uses sustainable materials (organic cotton, recycled cotton, bacteria leather, biodegradable fabrics) and hi-tech processes (3d prototyping…). MOVIN was the first Brazilian certified B-Corporation in the segment, Best for the World 2017 and 2018. The project is part of a major plan to transition and accelerate change in the market for a more conscious society. Connecting users to the change will be the next step.
CIRKLAMODO:
The project counts with the collaboration of CIRKLA MODO, which means Circular Fashion in Esperanto. A Brazilian/European strategy agency working on Sustainable Fashion & Circular Economy unified to create a common future of responsibility and prosperity.
How many people work on your solution team?
PEDRO RUFFIER // FOUNDER & CEO (FULL)
THE DREAMER OF A ETHICAL AND SMARTER FUTURE
CEO, MARKETING, SUPPLY CHAIN AND CONCEPT DEVELOPMENT. CO-FOUNDER MOVIN.
MARYANA BRITO // PRODUCT DEV. (FULL)
THE WONDER WOMAN THAT MAKES IT HAPPEN!
PRODUCT DEVELOPMENT AND DIGITAL PROTOTYPING. CO-FOUNDER MOVIN.
ALEXANDRE MORITA // CREATIVE (FULL)
PERFECTION AND UNITY AS A ROLE.
CREATIVE AND PRODUCT RESEARCH.
ALICE BEYER SCHUCH // CIRKLA MODO (PART-TIME)
CIRCULAR ECONOMY FOR FASHION
MATERIALS & DESIGN STRATEGIES
JOY PIRES // INNOVATION HUNTER (PART-TIME)
NANOTECHNOLOGIES, E-TEXTILES, WEARABLES,
RESEARCH DEV FOR SAMSUNG, APPLE, FIBIT.
FERNANDO // BLOCKCHAIN (PART-TIME)
INFOSEC, BIOHACKING, BITCOIN, BLOCKCHAIN
For how many years have you been working on your solution?
1 year
Why are you and your team best-placed to deliver this solution?
THE TEAM:
Our team consists of a specialist in each area of interest. We have specialists in the ethical and sustainable business model, in product developing using digital technologies such as 3D, circular economy specialist, as blockchain, artificial intelligence and wearables professionals. A full-service team ready for the challenges to come.
BACKGROUND:
The team also consists of award winners such as emerging sustainable business case, best for the world 2017 and 2018 from the B-Corporation. Professionals that worked with top companies such as Apple and Samsung, plus an international reference in Circular Economy.
WINNER TEAM:
The team have proven great results within their organizations and worldwide, with high-level experience to develop the proposed solution in the most effective manner.
With what organizations are you currently partnering, if any? How are you working with them?
COPPEAD-RJ:
The Coppead Graduate School of Business of the Federal University of Rio de Janeiro is a business school globally recognized for its excellence. We are partnering with them to develop all analysis regarding how to implement traceability and transparency and translate it to the end user. And how to certify that information regarding information using technologies such as the blockchain.
CIRKLA MODO:
Cirkla Modo is an agency with a focus on circular fashion strategies, working with businesses in Europe and Brazil. The Founder, Alice Beyer Schuch, has extended experience on sustainable materials applied to circular design strategies which allow life-cycle extensions as well as the end-of-cycle accordingly. She is the brain thinking on the “end-of-life” and “re-birth” of products even before they are “born”.
What is your business model?
KEY PARTNERS:
Cirklamodo (circular economy)
Coppead (traceability and transparency)
IoT Partners (RFID/NFC/QR-code)
Green Services Partners (services in the platform)
Green Products (products to increase product lifecycle)
Payment Provider
Fashion Brands
Investors
Media
KEY ACTIVITIES:
Platform Management (application, DB, blockchain)
Algorithm Updates
Customer Support
Marketing
R&D
KEY RESOURCES:
People HR
Platform/app
Data
Customer DB
VALUE PROPOSITION:
CUSTOMER: the possibility to access information to improve lifestyle footprint, check for product/brand transparency or access specific services to increase product lifecycle, repair, rent, recycle and many more.
BRANDS: access to data analytics that will help them create and better develop products and services to conscious customers, to support their decision making.
CUSTOMER RELATIONSHIP:
Quality Monitoring (survey)
Rating System for Services and Products
Support 24/7
CHANNELS:
B2B Access (data analytics, service, and product register, blockchain identity generator, available IoT techs to order)
B2C Access (app with services and products related to customer data, product information or specific services to it).
Customer Support
CUSTOMER:
B2B:
BRANDS - sustainable interaction with customers, product transparency and services.
SERVICES & PRODUCTS - businesses interested in offering sustainable services&products to users.
B2C:
Interested in knowing more about brands, product transparency, and traceability capacity. Services and products that will help them improve footprints.
COST STRUCTURE:
Platform Development and Updates (DB, Blockchain...)
Servers and DB
HR - the dream team
PR/ Digital Ads
User Acquisition
REVENUE STREAMS:
Free to use (app)
Percentage over transaction (services, products ordered in the platform)
Data (freemium - basic and premium plans)
What is your path to financial sustainability?
FEE FOR SERVICE // FREEMIUM STRATEGY
We are establishing 2 strategies to support our financial capabilities.
The first would be the fee for service, that would include a percentage of every product and service acquired by users using the platform.
Ex: user requests a repair or an eco laundry, we will charge a fee from the business offering the service.
This is one of the planned revenue streams. The second would be our most precious stream, offering data analytics and technologies to brands and businesses support their decision making. This happens when we apply the freemium strategy, with free basic data available for every business but also premium data analytics for those who need improved and more complex analysis.
Ex: brand needs to know how many times do their products go to the laundry.
INVESTMENTS
But we understand that for accelerated growth, investment rounds is essential. Thus we will offer equity for investment in the project. With planned released based on rounds of investment.
FREE TO USE APP
The app will be free to use, as our main objective is to have a greater number of users, to increase services and products database, supporting the fee for service strategy and feed data.
Why are you applying to Solve?
BARRIERS
FINANCIAL:
The main barrier faced by the team and project is financial support to accelerate growth. We can make it possible, but without financial aid, the growth may get slow. With investments, we will be able to hire a team, improve the platform, and accelerate user acquisition. Solve can help us get funded.
PARTNERSHIPS:
When we consider an open source platform, we need to find a great number of partnerships, not only brands interested in the project, but businesses to provide service and products. Solve can help us with networking.
TECHNOLOGY:
As we are dependent on technology, access to the best and most updates technologies in the market is of great advantage. Solve can help us not only with IoT technology suppliers but other companies that will support us in terms of hi-end tech.
PROMOTION:
Being selected will be of great value as we acquire credentials when contacting partners and access to media. Thus promoting the project.
What types of connections and partnerships would be most catalytic for your solution?
With what organizations would you like to partner, and how would you like to partner with them?
EDUCATION:
As with Coppead, one of the most important educational institutions in Brazil (working together in traceability and transparency), we plan in partnering with education institutions such as MIT, with focus on innovation and technology.
TECHNOLOGY:
We also want to connect with companies working with data analytics as a business model, such as Google and Amazon, in a case study and opportunity to learn more about new strategies.
Also companies with advanced solutions regarding the blockchain and Artificial intelligence, as IBM.
SOCIAL:
One of the great advantages of the project is helping those invisible people behind a product or service development. As we seek traceability and transparency. As the winner of the prize, we want to connect with social partners from all over the world to build metrics, implement traceability into the supply chain and help create identities for those who are part of it. We want to connect with non-profits.
If you would like to apply for the AI Innovations Prize, describe how you and your team will utilize the prize to advance your solution. If you are not already using AI in your solution, explain why it is necessary for your solution to be successful and how you plan to incorporate it.
A.I SOLUTION
AI can provide our customers with the best information to develop products and services with the most reliable information regarding post-purchase data and circular economy principles. Relating all information to improve how the market is built on, and supply with best solutions to accelerate change in design, process, services and decision making.
One of the main technologies we will be using is Artificial Intelligence, to support organization and create efficient data analytics based on big data collected through the platform and external data.
As we want to provide the best data analytics to brands and users and relate to them, AI can help us achieve great results and accelerate feedback in identifying information and the best solutions for circular design, possible services, user post-purchase data and etc.
Without AI, we will depend on less effective technologies to supply results for our users.
The prize would be of great help to accelerate the launch and development of those tools. and implementation of the AI feature.
If you would like to apply for the GM Prize on Circular Economy, describe how you and your team will utilize the prize to advance your solution.
CIRCULAR ECONOMY
The application is built on the concept of building future services and products with the principles of the circular economy.
We need to create a long-lasting relationship with products with consumers. As cited:
$460 billion are lost with clothing thrown away that could still be used. Utilization decreased by 70% over the last 15 years.
Offering services to allow care, repair, upcycling, recycling, we increase product lifecycle and in the recycling process, access user on the best option to correctly send it.
Also, data collected on post-purchase activities and further analyzed using technologies like Artificial Intelligence, we can provide brands and professionals with the best information to improve product specifications and the circular design, as to create new services as rent, share and etc.
The prize would be of great help to accelerate the launch and development of those tools.
If you would like to apply for the Innovation for Women Prize, describe how you and your team will utilize the prize to advance your solution.
FEMALE POWER
Our segment (fashion industry) is built by women all over the world. Since the majority in production levels, but also in creation levels. But the main concern is that in all levels, women keep earning less and women exploration is usual in the supply chain.
How can we change that statistic? By providing those who buy products, information on who made their clothes, how much they earned and fully transparent and traceable product history.
It is of great importance that we understand these statistics with validated data input and supply businesses information and solutions to prevent them. Customer can also relate that information to pressure change.
The prize would be of great help to accelerate the launch and development of those tools.
If you would like to apply for the Innospark Ventures Prize, describe how you and your team will utilize the prize to advance your solution. If your solution utilizes data, describe how you will ensure that the data is sourced, maintained, and used ethically and responsibly.
A.I / BIG DATA SOLUTION
AI and big data can provide our customers with the best information to develop products and services with the most reliable information regarding post-purchase data and circular economy principles. Relating all information to improve how the market is built on, and supply with best solutions to accelerate change in design, process, services and decision making.
One of the main technologies we will be using is Artificial Intelligence, to support organization and create efficient data analytics based on big data collected through the platform and external inputs.
Data fed into the platform by specific organizations will supply the system to create broader analysis, but confidentiality is a major concern and data won't be disclosed for other businesses other than those who fed the information.
For the user, we are certain to ask for every authorization needed to help supply the best results in services and products. If not allowed, basic information will be supplied, based on global data and not specific data.
As we want to provide the best data analytics to brands and users and relate to them, AI can help us achieve great results and accelerate feedback in identifying information and the best solutions for circular design, possible services, user post-purchase data and etc.
The use of data and A.I will support the development of new design, products, services with improved metrics regarding the circular economy and ethical principles.
The prize will help us accelerate the launch and development of those tools. and implementation of the AI feature.
Solution Team
-
Pedro Ruffier CEO/ Founder, MOVIN
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Our Solution
C.O.D.S.S – CIRCULAR ON-DEMAND SOCIAL SMART CLOTHING