Our pitch:
I decided merge technology with natural yarns to create technical and most comfortable clothes. Our mission is to find plants and yarns that might be underrated like – hemp. Industrial Hemp production have decreased because consumer demand and unawareness of its properties. Industrial Hemp crop makes 0.15% worldwide production while cotton 35%. Hemp crop use 5 times less water to grow, twice less land and don’t require any pesticides nor chemicals. And there are even more properties of hemp yarn which people do not know: hemp is abrasion resistant, three times stronger than cotton, protects from UV, breathable as linen, antimicrobial, resistant to mould. Technology allows us to produce very soft hemp yarn and create new, long lasting functional wear.
Our company aim is not only produce technologically advanced clothes, but we care where we source our raw hemp material. Hemp can be grown in areas where land isn’t so rich in minerals or areas where rain doesn’t hit much. There are plenty of countries where we could stimulate Industrial Hemp growth like: UK, Lithuania, Portugal, Poland, France, Africa, China and more… The problem we want to solve is – create a demand for hemp and delegate stimulation of industrial hemp growth. Also we research other raw materials and technology which can be beneficial for both: nature and consumer.
By making functional wear for active users we can apply variety of technologies to solve consumer struggles. We believe that smart textiles are smarter way to save land space, water and improve people financial status in hard-hit places.
Where our solution team is headquartered or located:
London, UKThe dimensions of the Challenge our solution addresses:
What makes our solution innovative:
We use a new water repellent technology which is natural and can be applied on fabrics. Also we merge other existing technologies like - kevlar, silver and coffee yarns. We use finest quality natural hemp yarn for our t-shirts which makes them long lasting, antimicrobial, and also hemp protects from UV, never get mold, is very light, breathable and soft as tencel.
How technology is integral to our solution:
We incorporate natural yarns with our tested technologies.
Our solution goals over the next 12 months:
Currently, consumer cant access any technologies freely (Any real silver yarn, water repellent effect on simple everyday clothes or kevlar in socks which is fashionable). Distribute a variety of styles to consumer + real functionality + natural hemp mix!
Our vision over the next three to five years to grow and scale our solution to affect the lives of more people:
Our vision is to make a hemp popular again. Hemp growth can: employ people, use non-usable dry/not nutritious land, also crops use 10 times less water, requires NO pesticides. Additionally - water & stain repellent tech saves more water because consumer doesn't need to wash their clothes so frequently.
The key characteristics of the populations who will benefit from our solution in the next 12 months:
The regions where we will be operating in the next 12 months:
How we will reach and retain our customers or beneficiaries:
We operate in social media, web store and also - locally in stores that people could access actual product. People need to see technology by their eyes, touch and feel it, otherwise customers are not buying if they dont know real value.
How our solution team is organized:
For-ProfitHow many people work on our solution team:
3How many years we have been working on our solution:
1-2 yearsThe skills our solution team has that will enable us to attract the different resources needed to succeed and make an impact:
Product design, research, marketing, business strategy.
Our revenue model:
Long term sustainability + technology application is a merging market which is growing and will grow rapidly in 5 years time - especially in apparel. We want to build a foundations for sustainability and in future expand and grow. Then we would be able to merge and apply variety of technologies.
Why we are applying to Solve:
To kick off the merging technology apparel brand which seeks a sustainable way to produce clothes is very challenging. All opportunities are invaluable to us.
The key barriers for our solution:
Key barrier is the late seed-funding. Currently we validating the product with customers, getting out and asking users what - if this is what they expect from technology, t-shirt, socks and ect. We can get our first batch for our first customers with some funding support
The types of connections and partnerships we would be most interested in if we became Solvers:
Solution Team
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Hasam Ahmed Khan Daira Tech FZCO
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Our tagline:
We produce natural & technologically advanced clothes which never smells and stain.