HealthCraft by Probiovita

Just in U.S. 19% of adults live with a mental illness. 57% of those receive no treatment. 20 to 57 percent of people in therapy do not return after the initial session. Another 37 to 45 percent only attend therapy a total of two times. With the pandemic, the number of people who need help has been increasing at a fast pace. By 2030 depression will be the leading cause of disease burden globally. HealthCraft online marketplace matches population individual needs with most suitable mental health specialists, providers and caregivers via a mobile app and web portal. Real-time remote triage, access and personalized treatment along with tracking various parameters, smart engagement, easy communication and all information in one place allow for timely support, full engagement and predictable results right where people are. Our digital solution can be scaled to any country and localized to needed languages, local providers and regulations.

Just in U.S. 19% of adults are experiencing a mental illness. 57% of those receive no treatment. 1 in 2 Canadians over 40 has had a mental issue even before pandemic. Close to 1 billion people worldwide live with a mental disorder. On average, there is 1 psychologist for 200 000 people. 20 to 57 percent of people in therapy do not return after the initial session. Another 37 to 45 percent only attend therapy a total of two times. By 2030 depression will be the leading cause of disease burden globally.

Mental Health industry is $19.2bn in 2021 just in US. The market size is expected to increase 3.7% in 2021. The global behavioral health software market is expected to reach USD 4.9 billion by 2026 from USD 2.0 billion in 2021, at a CAGR of 19.6% during the forecast period. Mental health requires a holistic full-cycle approach through step-by-step guidance, triage, engagement, education, prevention and management. Most digital solutions are fragmented, limited or incomplete. People drop out of therapy when improperly matched with a wrong mental health specialist, feel frustrated between sessions when triggered, and want to learn how to self-help to have a productive life. 

Our solution offers an all-in-one tool to guide step-by-step, train, prevent and manage one’s mental health at any time and any place. It consists of a mobile app for population and web portals for behavioral and mental health specialists, caregivers and families. The platform provides personalized triage, access and treatment. TRIAGE: identifying and segmenting population for interventions via high quality assessments and/or interviews (telemedicine via local partners). ACCESS: The mobile app serves as an educational and self-help portal allowing people to deal with small mental impacts on their own, provides mental fitness options and access to mental health specialists, if needed (telemedicine via local partners). TREATMENT: Improving treatment with better engagement, gamification, high-quality self-help techniques. The platform's web portals allow health organizations and specialists to create behavioral and mental health goals for general or private usage, monitor population adherence to treatment plans, have a real-time data on population conditions and adjust treatment regimes on the go. Features will include APIs for pre-diagnostic and conditions trackers, doctors alerts, AI for personalized data analytics, and integrations with local mental health providers. 

Our solution serves a population that looks for guided, step-by-step mental fitness, prevention and/or management of behavioral and mental health issues. Particularly employed adults from 25-55 years old who are dealing with stress, anxiety and emotional outbursts, wanting to improve energy level, focus and general mental state. We concentrate on population that is already looking for a solution and just does not understand where to start and what would be the best for them personally. They are interested in self-help, consider trying therapy or subscribe to different psychologists blogs, social media posts etc. We center around those who are ready to try, but are lost in variety of options and approaches. Those thinking of a guide into the world of mental and behavioral health/fitness. The guide that would help understand their personal needs, match with the right tools/specialists and reach needed outcomes. As well as those who are already going through a treatment and would like to have an all-in-one digital solution for managing their mental health holistically and remotely.  Because our solution is a marketplace, we bring in a wide audience, assess it and direct to optimal solutions and specialists. Our marketplace is a hub for ready to work on mental health/fitness population either because their awareness allows them to recognize the need or their pain is motivating them towards searching for a solution.

Limited amount of specialists, long waiting lines for appointments, delays in assessments and lack of great resources for self-help when it’s optimal lead to increasing number of people slipping into serious mental disorders. We interviewed over 100 people who have mentioned symptoms and tested a preliminary solution on 300 users who volunteered to participate in a free beta-test.By having a place to go for guidance, real-time assessments, understanding situation and being educated on it with referrals to immediate help, people feel that they have it under control and have the help they need. 

Guidance, prevention and effective treatment when all shareholders cooperate can lead to profound results. The holistic approach, data tracking and results analysis will allow to improve services maximizing results, lowering the wait time and cutting costs for all parties involved.

During pandemics even healthy individuals need support on how to handle highly stressful situations. Long term uncertainty and stress cause stress hormones like cortisol sky rocket and disrupt almost all body processes causing anxiety and depression. HealthCraft functions allow to support population, offer prevention mechanisms, track current health biomarkers and create analysis. Healthcare organizations can control a health challenge, doctors can follow population health remotely and in real-time, receive alerts and forward most attention to people in need.  This can result in a proper control of outbreaks impacts, help support the most vulnerable population and provide timely recommendations right away. 

The development of main functions are completed and in testing. They allow to guide and educate population, create prevention mechanisms, track current health biomarkers and create analysis. Behavioral and mental health specialists can follow population health remotely and in real-time, receive alerts and forward most attention to people in need.  This can result in a proper control of mental health challenge during outbreaks (local or global), help support the most vulnerable population and provide timely recommendations right away. Other function such as integrations with local mental health providers, analytics, the AI module and the assessment module are in development and will allow to learn about mental health issues, make predictions and managing population mental health efficiently. 

Probiovita has created a module-based platform that enables to develop web and mobile solutions for solving worldwide health challenges at a scalable level. The platform allows collection of real-time data from patients/participants, fast AI analytics with insights, and better doctor/patient engagement worldwide. Our solutions save time, resources and improve collection of quality data. Advanced technologies, expertise and AI allow to in-build different modules into one efficient solution to address, research and resolve a healthcare challenge. The patent has been filed and we expect to get it granted this year. 

A full cycle approach accomplished by combining necessary modules (triage, access, treatment, analytics) and organized communication between all stakeholders lead to predictable results and clear actions (planned and taken) by all parties involved. 

We are in a beta-test stage at the moment with 300 users testing. 

In a year we plan to serve over 50 000 of users.

In five years we plan to serve over 2 mil users (including through our partnerships solutions integrated into our platform).

We have set the following KPIs to track the impact:

1)    KPIs to measure success of our participants/users:

-       Self-reported symptoms improvement (quantitative)

-       Regular assessments and tests results (based on each issue and impact)

-       Secondary data collection and monitoring through partners

2)    KPIs to measure success of the marketplace

-       Number of users

-       Retention of users

-       ARPPU (Average Revenue Per Paying User/Client)

We have a team of 15 full-time. We use third party services we use for none development related needs (accounting, consulting, online services etc).

Our team has been working together for over 3 years on various healthcare solutions. We have highly-qualified professionals with decades of experience in IT development, development healthcare solutions for hospitals and Israeli healthcare ministry and in the field of AI in healthcare. Moreover, the team has personal interest in making this world a healthier place and making a mark in mental healthcare. Our team is divers nationality wise, culturally and racial wise.  Our experience is also very divers from developing games and gamification techniques, databases, web and mobile applications, healthcare cloud repositories etc. to managing multi million users marketplaces and growing them exponentially. 

Our leadership team consists of people whose ancestors were persecuted based on religious, national or ethnical affiliation. We inherited and had to heal our own traumas, so we know from our own experience how important inclusion is. One of core values of our company is to give equal opportunities for all talented people.

We are very confident with our ability to grow and lead our team and technology and bring together different parties for solving the mental and behavioral health challenge together. However, being able to do it having resources that Solve offers would make our journey smoother and more adept to real life situations throughout this year and next. We are very grateful for the opportunity to join the network, share & discuss our best practices and issues with peers, to receive monitoring and evaluation support and feedback from the best minds that MIT brings together to make this world a healthier place. 

Because we plan expansion to different countries and even within one country there might be different regulations in provinces, we really hope to learn and have help with legal and regulatory matters to implement them within our technology to automate for changes. 

We also want to monitor and evaluate our impact the right way. We are great at analyzing and building analytical systems for end customers engagement and participation, but impact would require a broader and separate solution. We also plan to go into clinical trials to have hard raw data of the guidance and triage success within our services. We would need help with setting up our analytics so that we are prepared, collecting the right data and can have real-time proof within months. 

We would appreciate experience sharing, help and coaching for scaling opportunities and expansion of our client base.

We would love to get in contact with MIT faculty of Psychiatry and Behavioral Sciences as we are looking for advisory board members, researchers and professors who are interested or working on similar/parallel solutions and have vast experience in best practices for assessment and triage tools, techniques and approaches (specially digital ones). We believe that our 15 years experience in gamification, user engagement and retention technologies plus MIT faculty knowledge in assessment, testing, triage would create a breakthrough synergy in matching population needs with best practices and solutions. 

We also would love to connect with such organization as associations of psychologists in Canada and USA, mental and behavioral health providers and fellow Solvers who address mental and behavioral space. That would help us to grow our network and cooperate with all parties involved to foster synergies and join forces in our mutual goal of having mentally strong population worldwide. 

Our solution will be piloted in Canada, but next step would be bringing it to US market and helping people in rural and remote areas with managing their mental and behavioral health. Our assessment and triage system will take into account individual expectations meaning matching population with specialists who understand their cultural/racial/gender needs. Tailoring solutions to individual needs is a must for successful outcomes specially in mental and behavioral health instances. People need people who get them and their life. Our solution can provide real impact in real time for those who most need it now. 

We estimate that 60% of our end users will be women. Women are more in touch with their feelings and their needs. They recognize the pain and look for solutions. However, most women are already busy with all the responsibilities and obligations they have (work, husband, kids, chores etc.). Women have limited time for themselves and they raise next generation. Mental health of women is a key for preventing and treating intergenerational trauma that is passed from main caregivers to kids. It's of paramount importance to stop the vicious cycle of hurting caregiver hurting those who they are responsible for and love. A stressed mom can not be fully engaged into parenting and helping anyone, yet women are the ones who lack time and access to self care. Our solution offering various possibilities (self-help, personalized triage, remote monitoring and telemedicine) is a golden solution for busy stressed moms who work and try to keep it all together under stress. 

Our module-based platform allows integration of AI solutions. We are working on collecting data to create the best matching algorithm for optimal results on matching each individual with the best available specialist, self-help technique, increased engagement, adherence and tracking results in real time and through partners. We have had experience of tracking behavior of gamers within games and offering them products based on their needs, pains and preferences. What we realized that combining our expertise in gaming, human behavior and tracked mental and behavioral digital data can provide truly impactful results and help people to navigate in the mental health landscape with ease. This is the exact solution that the market is lacking at the moment.