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How Solve Member THE HUS.Institute Prepares Leaders for the Modern Digital Era

Solve’s members play an important role in supporting both our mission and Solver teams as they pilot and implement their solutions to specific Challenges. A diverse group, members come from around the world and across industries. But they all share one thing: a passion for making an impact on pressing, global problems.

Members gain first-hand access to innovative ideas, build partnerships with the Solver class, and shape future Solve Challenges. Learn more about membership here.

One of these members is THE HUS.Institute, an action tank exploring and accompanying the transformation of the old economy into the digital modern era. The organization helps decision makers drive the world’s digital transformation into an economically and ecologically sustainable present and future. As a transdisciplinary and cross-generational platform for family offices, industry experts, and creatives, THE HUS.Institute believes there’s tremendous potential in the digital era beyond fear and greed. Humanity, open minds, and courage are more powerful than any limitations of heritage, gender, religion, or political beliefs.

To learn more, we spoke with Rudi Hilti, Founder of THE HUS.Institute. He gave us an overview of his unique platform and talked about his vision for the future. Read on to learn more.

1. What’s your story, and how did THE HUS.institute originate?

I’ll start at the beginning. I was born in Liechtenstein, a very small country in Europe. Growing up in a microcosm, I have always believed that a whole ecosystem could be changed and improved. When I met my business partner, a futurist, I knew it was the right time to act.

I strongly believe we must change the way we think to keep up with our modern era of digital transformation. In my view, all systems of society and economy are being challenged in this highly transitional period. Across the board, we see many attempts to address the opportunities of a digital and sustainable transformation, but we often don’t fully accept important factors of our modern reality or the origin of global problems. It’s like we scratch the surface, but then look away.

A sustainable digital world will require new ways of thinking, new collaboration styles, and new leadership—not just more technology. The opportunities are immense if we use them wisely.

That’s why we decided to work on the question: how do we reconcile the big differences between old thinking, power structures, and behavioral patterns with the new possibilities of digital modernity?

2. How does THE HUS.Institute work with decision makers to create an economically and ecologically sustainable digital modern era?

We bring decision makers, influencers, and creatives together under one roof with common values—our HUS rules. The power lies in the interactions of our network. We think holistically about the world’s ecosystem and look for specific focus areas.

By believing in our power to change and focusing on specific areas, we help people think big. We want to give people the self-confidence to create an economically and ecologically sustainable digital modern era. That transformation starts in people’s heads.

3. How are you applying innovation to achieve these goals?

Our approach is unique. We use radical openness, out of the box thinking, the right spirit, creativity, the boldness to act, systematic thinking, and collaboration. We bring the right people together, connecting ideas and talents. This combination of people and process leads to revolutionary thinking.

4. What projects are you working on now?

At the moment, we’re connecting the dots: knowledge, creativity, money, and values. We do this through physical events at THE HUS or with trusted partners.

We also work to:

  • Convince policymakers and economic decision-makers to try new approaches and new ways of thinking.

  • Incentivize holistic change to make Liechtenstein climate-neutral (first through carbon offset projects) and fulfill all UN sustainable goals by demonstrating feasibility without competitive disadvantages.

  • Advocate for a sustainable ecosystem and the Sustainable Development Goals (SDG), creating a physical and virtual neutral space for global issues.

  • Boost projects for smart country solutions.

  • Create an inspiring on-site environment of mutual trust and unforgettable moments.  

  • Initiate and develop sustainable finance and fintech projects such as an UN Technology Innovation Lab.

  • Increase sustainability awareness in schools by launching projects like Climate Week in Liechtenstein schools in partnership with MyClimate Foundation.

  • Support sustainable companies like Holochain and Airlite with our network and investment.

Solve is eager to connect more game-changing members like THE HUS.Institute with our Solver class and network. Interested in joining? Learn more about membership here.


Participants at an MIT Solve event brainstorm with post-it notes. (Photo by MIT Solve)

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