Immunity building by healthy society
At this point we have clear knowledge and understanding of the role of our health condition towards our body resistance for outbreaks like Coronavirus. Since the majority of people have poor health condition at this moment, it is safe to say that any methods we took measure to make the public follow healthy life style until this moment has not worked and it is about time to design new approach. This approach cannot be the same for every unhealthy product the public consumes because each product have different kind of end users with different market structure. So we need to design new approach for each unhealthy product.
One of the main products that make the general public unhealthy is junk foods. Junk food is used to describe food and drinks low in nutrients (e.g. vitamins, minerals and fibre) and high in kilojoules, saturated fat, added sugar and/or added salt. They are also known as discretionary choices because people consume them beyond the reason of survival like pleasure, comfort, recreation, addiction and others even if it brings negative effect to their health. One way of solving this project is redesigning the junk food like less salt, less sugar and so on. But this has big negative impact on the preference of end users because most of the consumers like the taste of the junk food because one of the main pleasure they get from consuming junk food is the taste of the salty or sugary part of the food and changing that will be the same as killing the market. And killing the market is not an option because almost all junk food manufacturing companies either they are packaged or fast food employ big number of people creating jobs, have large market size in money flow and so on.
New database for junk food supplying companies especially for the fast foods that have linkage between the medical records of end users with their consumption rate and volume of the junk food. Meaning, now a days medical record of peoples are digitalized on hospitals and this records can be accessed by internet connection for authorized peoples. This new mechanism create link between the medical database of end users with the fast food database and when people buy junk food like burger or some other junk food; it checks the medical condition of the end user via the networked medical database, the last time the end user bought junk food via the database of the fast food supplying company, the volume of the junk food the end user bought via the database of the fast food supplying company and the recommended data of consumption of the specific ordered junk food for the specific end user health condition who is ordering the junk food. When this algorithm finds everything in order it will allow the purchase to go ahead but if the purchase finds to harm the end user’s health it will block the purchase order saving their customers life.
This process will take seconds to process and deliver depending on the infrastructure of the country’s capacity and quality. In order for this system to work, the end user is given individual personal identity card to give the cashier along with the payment he/ she give for the fast food whenever he/ she purchase the junk food. This personal card is used to know the identity of the end user by swiping the card in to the database of the fast food supplier by the cashier like visa or master card.
This will create new accountability in the fast food industry and save the life of the masses by insuring their health condition that will save them from outbreaks like the Corona virus.
So, experts give advice on maintaining your health condition in two way when you consume junk food;
If you are in healthy condition, try to eat junk food occasionally in limited amount.
If you are in unhealthy condition and trying to control it; limit your consumption of junk food at lower rate and amount that the healthy conditioned peoples.
Both of the advice involves consuming limited amount of junk food over some specific time period but again the masses of people does not follow this advice not because they are not aware of the risk but because they do not have dedication to monitor their consumption and even if they monitor their consumption, they will not act accordingly. And this project will bring this consumption monitoring combined with a restriction means on the consumption rate and amount of junk food.
- Prototype: A venture or organization building and testing its product, service, or business model
